
Pike Place Market
Seattle’s original farmers market, established in 1907.
For this project I redesign the PPM web page working on the real scence of the historic, distinguished and vibrant market.

The process
For the Pike Place Market APP design I first of all thought about the User Personas: wants to identify the users, their feelings and environment. They are mainly tourists who wants to find popular spots, vendors, doners and local people.

Mood Board
After doing the research I choose for the mood board some kew words that reunite some concepts i thought about the Pike Place Market: The connection between craft people, small farmers, tourists. Warmer colors predominate in my palette

Style Board
I choose warmer colors, simple icons to make a clear vision and don’t overwhelm users. Just three colors are the main ones using and respecting the hover/clickable ones

Style Board
To organize different pieces of the project and try out a potential style I mixed textures and colors focuses on the palette logo.

Final designs









